Brian Hogg and Kyle Maurer host a podcast on marketing, supporting, building and running a premium WordPress plugin business
With Black Friday and Cyber Monday behind us, and the holiday season upon us, we'll dive into what's worked and what hasn't when it comes to running a sale on your WordPress plugin.
On this most spookiest of days, we'll be reviewing the topic which haunts all of us: churn. The dreadful truth is that customers are vanishing every single month. And when studies suggest that acquiring a new customer costs on average five times as much as retaining an existing one, its clearly something none of us can afford to ignore.