Reducing Churn

On this most spookiest of days, we'll be reviewing the topic which haunts all of us: churn. The dreadful truth is that customers are vanishing every single month. And when studies suggest that acquiring a new customer costs on average five times as much as retaining an existing one, its clearly something none of us can afford to ignore.
On this, the spookiest of days, we'll be reviewing the topic which haunts all of us: churn. The dreadful truth is that customers are vanishing every single month. And when studies suggest that acquiring a new customer costs on average five times as much as retaining an existing one, it's clearly something none of us can afford to ignore.

Article from James Laws on Recurring Payments
ChurnBuster

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